Wow. I mean, right? Whoosh. Welcome to the other side of the book launch. It probably just looked like a lot (maybe too many) social media posts from your side, but over here it was like spinning ten plates with two hands. Except for yesterday. Everything leading up to yesterday was spinning plates. Yesterday? Actual launch day? That was something different.
As opposed to the frantic pace of promotion and marketing, yesterday was a nice, quiet retreat into Revisions Land on BAI TREASON.
What’s that? you cry. You cheated on TAKE THE BAI ROAD on its birthday?!
Not really. I’d just done everything I could do to spread the word about TAKE THE BAI ROAD, and the only thing left to do was let it happen (or not happen) and figure out what’s next. For me? What’s next is BAI TREASON, which is shaping up to be twisty and unexpected and fun in all the right ways.
I’m channeling Edna Mode from The Incredibles, darling, and there isn’t anything you can do about it.
I’ve always wondered if launching something is the same for movie stars as it is for authors. You work on this massive creative endeavor for months, then it’s out of your hands getting cleaned up and polished, and then, right when you’ve started working on something else, you’re supposed to get all excited to talk about this project you finished working on ages ago.
That’s not to say I’m not stoked about TAKE THE BAI ROAD. I totally am. It’s a fun book and I don’t even feel bad charging people money for it because it’s worth a few bucks and will definitely spice up your summer reading time (I recommend reading this one with a nice, cold beer under a shady tree when it’s really hot outside). I’m all for the Bai Road, so to speak, I’m just trying to make sure I don’t drown in promoting one project at the expense of doing what I love (writing a new project).
So here’s to TAKE THE BAI ROAD, which you can find here (among other places). May it find a happy place among the literal and digital bookshelves of the people who purchase, borrow, steal, and are gifted it.
Now onward, I say! To a mystery! To Ukraine! To BAI TREASON!