I was talking to my husband last night about book marketing and he had an insight that set me back on my heels a bit. He said that it seemed to him like a first-time author is a lot like a recent multi-level marketing convert who’s been instructed to hustle up sales from among their friends and family first.
He has a point.
The wonderful thing about having been in the publishing world for a handful of years is that I’ve had a chance to develop some perspective on the appropriate role of friends and family in growing your reader audience. When I first started out, I was rabid for readers. After all, if you get a book published and no one buys it, does it even matter? And I desperately wanted my book to matter.
It wasn’t until Wes stopped me one day and gently told me how incredible it was that any of my friends and family even bought my book in the first place that I stopped thinking of them as potential sales ranking boosters and began gaining my perspective back. It was incredible that any of them bought my book. Even more amazing was that some of them read it, and then went on to tell me they enjoyed it!
I think that was the moment I redefined what success as an author means to me. Every single person who puts a book out, whether it’s self-published or through a publisher, wants it to be a runaway success. Did you know, though, that according to Bowker more than 700,000 books were self-published last year? And well over 300,000 books were traditionally published.
That’s over one million books published. IN ONE YEAR.
I don’t care who you are, that’s depressing. It’s overwhelming! If you believe some of the contradictory figures produces by informal surveys, readership of books is declining. Whether that’s true or not is tricky to find out, but what is true is that book sales figures are down, and look to be in continuing decline.
What this means is that there’s a deluge of new material coming onto the market, and fewer people are buying it.
So what does this mean for authors? Are we peddling wares that will soon be obsolete and irrelevant? Are we the ice deliverymen and women of our generation?
Maybe. I’m convinced the world will always need compelling and entertaining content, but the form it takes may change. That’s okay. Because I’ve recently decided what success as an author means for me:
I want to entertain people, and encourage developing writers. I’ll keep writing my books for the people who enjoy reading them, but I’m not going to pull my hair out trying to lure a wider audience who isn’t interested in being lured. I’m going to take every opportunity I can to teach, equip, and encourage developing writers, because the world needs quality prose, and because I enjoy teaching.
So that’s it. I’m officially hanging up my MLM desperate-for-sales hat, and putting on my I’m-just-here-to-tell-stories pj’s. And if you’ve bought one (or several) of my books? Thank you, sincerely and heartily, for supporting my dream. You’re a kind and wonderful person and I deeply appreciate you.